Influence (2020) | Team Personality Map

Influence (2020) - Movie

Influence (2020) | Team Personality Map

27/01/2020

Overview

Charting the recent advancements in weaponized communication by investigating the rise and fall of the world’s most notorious public relations and reputation management firm: the British multinational Bell Pottinger.

ExtravertSENSINGTHINKINGPerceiving
Donald Trump
Self (archive footage)
What they bring to the party
Sociable, love the craic, practical, happy to jump in and do without thought or planning, adventurous, loves a challenge and a crisis, problem-solver, enthusiastic and energising, driven by interest, sociable.
Not their forte
Steady state and stasis, planning, anything laborious, working alone, anything conceptual or creative, needs interest and stimulation, wants new experiences constantly, struggles to reflect or sit still.
ExtravertSENSINGTHINKINGJUDGING
Augusto Pinochet
Self - Head of Chile's Military Government (archive footage)
What they bring to the party
Built to manage, create a plan, marshal the troops and drive for closure, brings clarity and order, strong work ethic, determined, detailed, factual, process-driven, traditional, brings discipline.
Not their forte
New initiatives, they prefer the ‘tried and tested,’ ‘let’s just see’ would irritate them, they need a plan, clear communicator but can be very blunt, competitive, need to control, not creative or ideas driven.
ExtravertIntuitiveTHINKINGJUDGING
Margaret Thatcher
Self (archive footage)
What they bring to the party
Confident, authoritative, takes charge, outgoing, energy, long range planner, relentless and driven, difficult to budge, big picture, drive for closure quickly, take tough decisions, break with tradition.
Not their forte
Going slow and steady, taking a back seat, not having a strong opinion, confrontational to get it moving, direct to the point of bone-jarring, needs the challenge of something new, need to lead.
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