Maria Sharapova

Maria Sharapova is a world-class tennis champion, author, entrepreneur and founder of candy line, Sugarpova. Her passion for craftsmanship and detail is reflected in everything she does—both on and off the tennis court. After moving to the United States from Russia at age 6 to pursue her tennis career, Sharapova turned professional at age 14. She won Wimbledon at age 17—the first of her five career Grand Slam titles—and has been ranked No. 1 in the world by the WTA on five separate occasions. Sharapova was also the seventh female player in the open era to complete the career Grand Slam and the first female athlete to serve as the Olympic flag bearer for the Russian delegation. She chronicles much of her tennis career in her 2017 New York Times bestseller, Unstoppable: My Life so Far. Outside of tennis, Sharapova is an active founder, CEO and business investor. In 2012, she founded her premium candy line, Sugarpova, and has artfully designed and scaled all aspects of the company. Sharapova oversees the day-to-day decision-making and growth of the business—from creative branding and packaging to product R&D and retail expansion. She is also passionate about supporting the next generation of entrepreneurs—investing in several companies and participating in mentorship programs for women in business. Most recently, Sharapova mentored seven female business owners working across a wide range of industries through a program with the National Association of Women Business Owners (NAWBO). Sharapova has taken courses at Harvard Business School and is collaborating with architect Dan Meis on a new concept for boutique wellness centers. Sharapova brings a creative and hands-on approach to all of her projects, spanning tennis, business, design and more.

ISFJ personality types are the people-centric doers, using their considerable organisational ability to make sure people are taken care of and protected. They are extremely conscientious, hardworking, loyal and dedicated, to people, organisations, groups. Once they are allied to the cause they take their roles very seriously. They have incredibly clear and precise memories and are scarily accurate with facts, figures, names, faces - oh and any person who has slighted them! The ISFJ gathers facts and data and are painstakingly accurate with incredible attention to detail, and extremely methodical in their approach.

It may be possible to overlook the value of an ISFJ as they are the behind-the-scenes 'glue' for organisations and groups. Unlike the ESFJ who will be more outspoken, the ISFJ will work steadily and quietly to ensure all the routine details are taken care of, and that people are happy. Rarely will they share their own values, preferring to keep their own counsel and make their focus the needs of others. It would be a mistake to underestimate the ISFJ as, although they may give very little out in terms of articulating their feelings, their 'S' detailed type memory stores everything of relevance, they will quietly know everything that is going on and has gone on. Because they don't necessarily share their feelings this does not mean they don't have any. It is easy to transgress the values of an ISFJ without ever knowing you have done it. Their values are so intrinsic to them, such a part of who they are, and they therefore share them with very few people. In the team the ISFJ will be the quiet one getting things done, almost invisible at times, but the strong glue holding the team together.

Loyal, shy, devoted to the cause, the ISFJ has an intense need to belong and will work tirelessly for the cause and will channel their considerable energies into their work, or indeed anything which has been asked of them. They have incredibly clear and precise memories and are scarily accurate with facts, figures, names and faces. Detailed and methodical, everything is stored up, in perfect order, in pristine grey filing cabinets in their heads, and may come out later in a tirade of facts and evidence dating back a very long way.

Although generally shy and reserved, the ISFJ takes work, indeed anything they do, seriously and much prefer it when others do the same. They are caring, sympathetic and want to help, but do not need the kudos, indeed they may be suspicious of those who try to bestow compliments on them especially in the early stages of a relationship. The ISFJ exists only in the present (and the past!) and will use actual, real concrete past experiences to deal with present problems. This means they may struggle with concepts or trying to imagine a future indeed the future may appear scary as it is full of the unknown and the ISFJ prefers the known. This means that change and the new and untried can worry the ISFJ as they fear looking foolish and being ‘in the spotlight.’ The ISFJ loves to be appreciated but does not like constant scrutiny, expecting others to let them get on with it. Although private and shy ISFJs are often sociable and characterised above all by their desire to support others, the ‘need to be needed.’ In extreme cases, this need is so strong that standard give-and-take relationships can be deeply unsatisfying to them, however most ISFJs find more than enough with which to occupy themselves within the framework of a normal life. Since ISFJs, like all SJs, are very much bound by the prevailing social conventions, their form of ‘service’ is likely to exclude any elements of moral or political controversy; they specialise in the local, the personal, the obvious and the practical all in the here and now.

Although private and shy ISFJs are often sociable and characterised above all by their desire to support others, the ‘need to be needed.’ Conservative and dutiful, ISFJs like rules, protocols and conventions so that have clear groundrules within which to work. They would not like to wing it and like to be in possession of all the facts before they proceed as they have an underlying fear of getting it wrong. This means they will check and check again and so it is rare that an ISFJ will actually get it wrong, so worried are they about that happening.

Being SJs, they place a strong emphasis on conventional behaviour (although, unlike STJs), they are usually as concerned with being friendly, kind and sympathetic.